While a brand can align itself with and support social causes, ultimately, its existence relies on generating revenue and profit. As such, positioning a brand as virtuous is a challenging and, at times, paradoxical task for marketing practitioners.
The public expects more ethical and responsible leadership, now more than ever. Scandals such as this capture the public’s attention and erode trust in leaders, as evidenced by global public opinion polls.
Against a backdrop of ethical scandals, there is a growing appreciation of the need for ethical leadership. ALI research reveals that ethicality is a strong predictor of leadership in the government, public, private and not-for-profit sectors.
Accountability is a buzzword of modern leadership and governance. In the context of public concern about political and business ethics and low trust in government and business, improving accountability is one way in which leaders can restore public trust in their institutions.
Australians love sport. However, it is not just what happens on the court or field that matters. A new survey from Swinburne University has found that Australians think sports organisations do more for the greater good than government, religious organisations, or business.
The Australian Leadership Index is the largest ever ongoing research study of leadership in Australia, by Swinburne University of Technology.
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