While a brand can align itself with and support social causes, ultimately, its existence relies on generating revenue and profit. As such, positioning a brand as virtuous is a challenging and, at times, paradoxical task for marketing practitioners.
The public expects more ethical and responsible leadership, now more than ever. Scandals such as this capture the public’s attention and erode trust in leaders, as evidenced by global public opinion polls.
Australian Leadership Index shows women’s perception of federal leaders took a steep dive from the end of 2020 to the first quarter of 2021.
Transparency is a buzzword of modern leadership and governance. In the context of public concern about political and business ethics and low trust in government and business, improving transparency is one way in which leaders can restore public trust in their institutions.
Accountability is a buzzword of modern leadership and governance. In the context of public concern about political and business ethics and low trust in government and business, improving accountability is one way in which leaders can restore public trust in their institutions.
The Australian Leadership Index is the largest ever ongoing research study of leadership in Australia, by Swinburne University of Technology.
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