While a brand can align itself with and support social causes, ultimately, its existence relies on generating revenue and profit. As such, positioning a brand as virtuous is a challenging and, at times, paradoxical task for marketing practitioners.
The public expects more ethical and responsible leadership, now more than ever. Scandals such as this capture the public’s attention and erode trust in leaders, as evidenced by global public opinion polls.
Australian Leadership Index shows women’s perception of federal leaders took a steep dive from the end of 2020 to the first quarter of 2021.
In contrast to the government’s instrumental view of education, with its focus on producing “job-ready graduates”, the public now takes a wider view of education as a public good. Drawing on nationally representative surveys from Sept 2018 – Sept 2020, we statistically modelled how nine different factors have influenced public perceptions of leadership in education institutions.
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