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Leadership Articles

Get the latest research and insight into leadership in Australia, with leadership articles written by the team at Swinburne University.

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Explainer: the common good and why it matters more than ever

Although the term ‘civilisation’ has less currency today than it once did (Armstrong, 2009), most people see themselves as living in a civilisation (Saul, 2009). As observed by the political philosopher John Ralston Saul, this understanding tends to be centred on a sense of shared destiny: on shared interests, collective purpose, and a common future. Seemingly abstract, the idea of shared destiny is actually quite familiar. Colloquially, we know this as the common good or its synonyms: the public or greater good.

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Leadership written in chalk on a blackboard

Reflections on the common good and the future of leadership for the common good

Leadership for the common good requires an individual and collective ability and willingness to overcome our Manichaean tendencies. It calls on us to foster the conditions that make it possible to imagine how apparent contradictions can be reconciled. And it calls on us to cultivate the conditions in which we can develop a sense of shared reality, collective purpose, and shared destiny.

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A person holding a plant in their hand

The paradox of virtue signalling

While a brand can align itself with and support social causes, ultimately, its existence relies on generating revenue and profit. As such, positioning a brand as virtuous is a challenging and, at times, paradoxical task for marketing practitioners.

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AUSTRALIAN LEADERSHIP INDEX MEDIA MENTIONS

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